2013 — 2016
← Jake Jayakaran
ABOUT / EXPERIMENT 01
Jake Jayakaran / Cincinnati, Ohio
Hi, I’m Jake.
I’m a design leader with 13 years of experience across physical products and digital experiences.
I bring consumer needs, design ambition, and manufacturing realities together—from early concept through launch. Along the way, I mentor designers, build capabilities, and improve how teams develop and validate ideas.
13+ years / 8+ patents / Millions of $ in savings and revenue growth
2016 — 2018
Downy / Designer
Downy design language owner.
2018 — 2020
Pampers / Designer
Owned design for premium taped diaper platforms and pioneered digital experiences
2020 — 2024
Pampers / Senior Designer
Lead strategic design initiatives for the global Baby Care portfolio focusing next-generation product platforms, on digital innovation, user experience (UX/UI).
2024 — Present
Spruce / Lead Designer
Lead team responsible for all touch points of Spruce innovation design, established design innovation pipeline and processes, and established the first Spruce shape language.
What I bring.
Physical Product
Form language to production
Form & CMF · DFM · Prototyping · Tooling · Visualization
Experience & Interface
Workflows to polished experiences
UX · Prototyping · Design Systems · Research · Validation
Direction & Impact
Design decisions to team and business outcomes
Strategy · Storytelling · Mentorship · Prioritization · AI and New Methods
Beyond the project.
I direct four designers and mentor dozens more. In 2026, I was named Coach of the Year across the organization.
Most recently, I’ve been developing digital twin workflows that connect CAD, simulation, and photoreal visualization.
CURRENT EXPLORATION
CAD → Simulation → Visualization
1 brand launched. 1 category added to a Fortune 100 CPG portfolio.
Recognition.
2026
Coach of the Year
Habitat Care
2026
Commendation
Arthritis Foundation
2025
Design Excellence
Global PG Design
2023
Design Excellence
Global PG Design
2021
Brand Partner
Snap